I woke up last Thursday morning to an email that Facebook had banned my company Origin’s advertising account.
Before I go any further, some context. Origin is a women’s health company that offers physical therapy for incredibly common and often overlooked issues that impact women throughout their lives, from painful sex to postpartum recovery. Each year, about 40 million women experience pelvic floor dysfunction and the full body issues for which physical therapy is the first-line treatment, but there are not nearly enough providers who offer this clinically proven, non-invasive, and affordable care.
Carine Carmy is the Co-Founder and CEO of Origin.
When we first opened our doors to Origin Brentwood last summer, I never imagined we’d be expanding with two new locations within the year. Origin’s spaces are specifically designed to tackle systemically overlooked health issues that affect women throughout their lives, particularly around pregnancy, postpartum, menopause, and sexual health. These treatable issues impact 1 in 3 women (that’s 40 million)…
COVID-19 has many people predicting the “end of the office” as we know it. A third of Americans have started working from home, and big tech companies say that (some of) their employees can work remotely indefinitely. With social distancing guidelines challenging the ubiquitous open office, a rise in remote work feels inevitable.
When a new technology hits the market, the first applications typically improve upon the “old way” of doing things.
Take email. One of the first consumer-facing applications of internet connectivity, “e-mail” took aim at snail mail, with its long wait times and expensive postage, and made sending mail faster and cheaper. While email has certainly been a game-changer, it took a while before written communication was completely disrupted. In the mid-90s, it would be hard to imagine applications like Slack or Snapchat, with completely new, multi-dimensional ways of communicating.
Fixing the “old way” of doing things has also been the…
You might have heard this story before.
A buzzy new company has just hit its stride. It’s landed some big-name clients, VCs are pouring in millions, and the media coverage is breathless. Internally, budgets are expanding, promotions are expected, new hires start weekly, and the parties keep getting glitzier.
Then, some 18 to 24 months later, things start to unravel. There are layoffs, declining revenue, unhappy customers, and only a few months of runway left.
So how does a story of rapid expansion turn into a saga that ends in failure?
Sometimes, it’s unavoidable: A larger competitor outpaced and outspent…
This is the time of year when we’re primed to look ahead. In recent weeks, you’ve probably laid out personal and professional goals, plans, and road maps for the next 12 months. And if you’re doing it on behalf of an entire company, you’re thinking even further into the future. Or at least you should be.
Even a year can feel like a lifetime away, especially when it’s hard to predict what will happen in the next quarter. …
2018 was the year I left San Francisco and moved back home to Los Angeles. I left the city Kara Swisher amusingly calls “assisted living for millennials,” where meals magically arrive on doorsteps, laundry is rarely washed by the wearer, and it only takes one TaskRabbit to screw in a lightbulb.
I left San Francisco for personal reasons. But once I left the city of gadgets and hope and hype, the distrust of big tech that was seeping into the zeitgeist became more clear to me.
There were are a few obvious reasons for the distrust: Theranos, Facebook and Cambridge…
Before the financial crisis of 2008 — before the gap between rich and poor was too big to ignore, before Trump, before #MeToo—the term “corporate responsibility” was in vogue.
Corporate responsibility at the time focused on the effects companies had outside their walls. The term was synonymous with minimizing carbon footprints, improving conditions for workers in foreign countries, giving back to local communities, and setting up volunteer days for staff. It was used in recruiting and investor communications with a few splashy webpages dedicated to impact and photos of people in T-shirts cleaning up parks and painting schools.
Silicon Valley, we have a problem. (And no, not just the growing distrust, distaste, and deception from #metoo, Cambridge Analytica, Theranos, to name a few recent scandals).
We have a PR problem. It’s about the relationship of capital and mindshare, in which companies with the largest rounds get the largest megaphones. At best, this perpetuates hype. At worst, it can perpetuate economic inequity.
First, some facts.
According to Pitchbook, 2017 was a peak year, surpassing 2015:
At the Academy Awards this Sunday, Best Actress winner Frances McDormand dropped a call to action that got the progressive Internet in a tizzy. “I have two words to leave with you tonight, ladies and gentlemen: inclusion rider.”
As NPR explains, an inclusion rider “is a stipulation that actors and actresses can ask (or demand) to have inserted into their contracts, which would require a certain level of diversity among a film’s cast and crew.”
At first blush, the inclusion rider is a call to action for A-listers to leverage their power to change the diversity ratios on films. Dig…